She Lion – Ariel de Lion Interview
To make it in today’s music industry, you have to think big and have your hands in many different things. Brooklyn based, Ariel de Lion, is a prime example of this. With radio, multiple music projects, as well as multiple businesses, he’s a busy guy, so I’m thankful to have gotten a few minutes of his time.
Tony Coke: I was up in Brooklyn at CMJ a few years ago and it seems like a cool scene. Has that been growing or evolving lately?
Ariel De Lion: Yup, things have changed dramatically in the past 2 years of 2013-2014. With a massive gentrification going on in Bushwick and Bed stuy. The good part about it is that we basically almost never go to Manhattan anymore, its all here.
Tony Coke: For other musicians out there, what would you say is the #1 most effective marketing technique you’ve utilized to spread the word about She-Lion?
Ariel De Lion:She Lion will be my 7 studio album and maybe the 10th Musical project im leading in the past 20 years of doing Music. Each project have different marketing approach, if its an underground Piece like “Hostel Ayalon”, its goes best by email lists and mouth to ear. If its Hard Rock like De Lion’s “Trash, Birds? Rats. Idea!” it goes best with a Label so most of the effort goes to find one. Here’s in She Lion its EDM with live instrument which probably will go best with good youtube video and lots of shows… will see…
Tony Coke: What is it in music that you just couldn’t live without?
Ariel De Lion: Good one, I have no idea… I’m doing Music since I’m 8 years old. Seriously I think I just have to do it, like eating, sleeping and fucking… making music and writing stories. Make me wanna live a lil bit more…
Tony Coke: Do you handle the website and social media yourself? It looks great, someone in the band must be a graphic artist.
Ariel De Lion: We have an amazing Graphic designer, Jason Naylor that came up with all the amazing graphics for She Lion, also Naty Tea took amazing Photoshoots for the cover with the first She Lion, Victoria Elizabeth, @Gypsyfoot, modeling and body painted by Badder Israel. So for your question, good stuff are never one person mindset, its a team.
Tony Coke: What’s coming up and what goals are set to be accomplished the second half of 2015?
Ariel De Lion: Apart from She Lion, I am working now on a collection documentary and a Record, that will sum up the 2-3 years we lived in The Music Wagon StART up collective in Bushwick 2011-2013, 150 people, artists, DJ’s, visionary preachers were living there along those 2 magical years and the Blue Bus. Emerging from the Lower East Side, The Living Theatre, LES.FM radio, the Ludlow studio, Mr. Bugsly present and the Rainbow gathering along with the House Of Yes across the street, Aldorado Afters with Burymeinbrooklyn under our shaking asses. I got so much materials and finally i got the time to work on something to remember, super excited. Gonna be super real s**t!
Tony Coke: Sounds like you’ve got your plate full! Best of luck and we’ll look for some cool shit coming out of Brooklyn this year.
Ariel de Lion is an Israeli-American, Brooklyn based Artist, Musician and Entrepreneur. As both a conceptualist, vocalist and multi-instrumentalist, Ariel has led several musical and Art projects most known by DE///LION, Punk hapoalim, Casino Ayalon, She Lion and Hostel Ayalon. Best known for his Multidisciplinary approach, He is also the creative force and founder of the Start-up company and Brooklyn Art collective, Music Wagon. The founder of the Lower East Side radio station, LES.FM at the Ludlow Studio and The founder of Hostel Ayalon, non-for-profit venue in Tel Aviv, Israel.
