Tumblr Is Now Blocking Uploads of Infringing Content…

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The technology exists, so why not use it?

Effective immediately, Tumblr has started blocking uploads of unlicensed music, while suggesting legal alternatives to users.

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* The backup image section of this tag has been generated for use on a
* non-SSL page. If this tag is to be placed on an SSL page, change the
*   ‘http://72.52.81.231/revive/www/delivery/…’
* to
*   ‘https://72.52.81.231/revive/www/delivery/…’
*
* This noscript section of this tag only shows image banners. There
* is no width or height in these banners, so if you want these tags to
* allocate space for the ad before it shows, you will need to add this
* information to the tag.
*
* If you do not want to deal with the intricities of the noscript
* section, delete the tag (from … to ). On
* average, the noscript tag is called from less than 1% of internet
* users.
*/–>

// <![CDATA[
var m3_u = (location.protocol=='https:'?'https://72.52.81.231/revive/www/delivery/r9.php':'http://72.52.81.231/revive/www/delivery/r9.php');
   var m3_r = Math.floor(Math.random()*99999999999);
   if (!document.MAX_used) document.MAX_used = ',';
   document.write ("”);
// ]]>Songs are identified using fingerprinting IDs. The move is part of a major shift in how Tumblr approaches copyright, which also includes three-strikes account removals.

 

tumblrterms

 

As part of the new, three-strikes policy, any user with three uncontested incidents over an 18-month period grounds for account removal.  That resembles a longtime channel removal policy by YouTube, based on repeated DMCA complaints.

Make no mistake, Tumblr is still relying on DMCA protections, which force copyright owners to specifically request takedowns for every violation.  But moving forward, Tumblr’s newer terms will dramatically reduce the onerous takedown demands that the DMCA requires of rights owners.

A majority of Tumblr users are either teenagers or twenty-somethings.  The company was acquired by Yahoo in 2013 for $1.1 billion.

The post Tumblr Is Now Blocking Uploads of Infringing Content… appeared first on Digital Music News.


Source: Industry News

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