Gee, I Wonder Why People Aren’t Paying for Streaming Music Services…

Why doesn’t Spotify have more paying subscribers?  The reasons are simple: (1) people are already subscribing to way too many other things, and (2) those other ‘things’ make free music way too easy to access.

From a just-published survey from Blackhawk Engagement Solutions (notice music isn’t even on the questionnaire):

subscription_survey_1<!–/*
* The backup image section of this tag has been generated for use on a
* non-SSL page. If this tag is to be placed on an SSL page, change the
*   ‘http://72.52.81.231/revive/www/delivery/…’
* to
*   ‘https://72.52.81.231/revive/www/delivery/…’
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*
* If you do not want to deal with the intricities of the noscript
* section, delete the tag (from … to ). On
* average, the noscript tag is called from less than 1% of internet
* users.
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// <![CDATA[
var m3_u = (location.protocol==’https:’?’https://72.52.81.231/revive/www/delivery/r9.php’:’http://72.52.81.231/revive/www/delivery/r9.php’);
   var m3_r = Math.floor(Math.random()*99999999999);
   if (!document.MAX_used) document.MAX_used = ‘,’;
   document.write (“”);
// ]]>

And when it comes to music services, they typically prefer the free stuff

subscription_services_2

The post Gee, I Wonder Why People Aren’t Paying for Streaming Music Services… appeared first on Digital Music News.


Source: Industry News

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