Your band bio is SOOOOO boring!

Why your band bio is boringAre most musician bios really “a mine of useless information,” the term arts critic David Lister used to describe the biography of virtuoso violinist Julia Fischer that was printed in a concert program?

That’s the conclusion of Anastasia Tsioulcas in her piece for NPR called Why Can’t Artist Bios be BetterThough the article is primarily concerned with the world of classical music, many of the lessons apply no matter what genre you perform.

Here’s what Tsioulcas has to say about bad musician bios:

To me, it’s not just an issue of trite phrasing or poor grammar, though those problems exist. It’s a larger matter of conception and approach. Even soloists and groups who go to great lengths to project a bleeding edge artistic image fall, all too often, into the tropes Lister mentions. Here’s a typical (and real) example from one such ensemble, a group that’s far more innovative and unusual than their bio would suggest:

Paragraph 1: six quotes praising their brilliance from major American critics, crammed together then lightly glazed with enough subjects and verbs to form sentences.

Paragraph 2: a list of their awards and international venues where they’ve played.

Paragraph 3: a long list of composers who have written for them (most of whom very few people would be familiar with, unless the reader were also a composer or performer).

Paragraph 4: a list of academic institutions they’ve worked with.

Paragraph 5: a list of other performers they’ve played with.

Snooze.

As Lister observes, should we be particularly surprised, or impressed, that accomplished artists have performed in prestigious venues? Or that they have collaborated with other top-flight people? Instead of making these endless lists of locations and names, why not spend a few sentences in a bio on topics more engaging, more human, more connected?

So identifying the problem is simple. Your bio might be boring because:

— You’re bragging too much about your achievements or other artists you’ve performed with

— It’s too long, with too much pointless backstory; you’re spending too much time talking about your youth, hometown, or family when it has little to do with your music

— You’re name-dropping at every turn

— It focuses too much on theoretical or process-oriented aspects of your music, and not enough on the person or people behind the music

— There’s no emotional hook, no drama, no struggle, no triumph

— It doesn’t create a sense of urgency in the reader (to either hear the music, or read further details)

But how do you create a memorable story around your music? Something that will capture the imagination of anyone that reads it regardless of whether they enjoy your music or genre?

Here are six articles to help you craft and tell a better artist story

1. how to create and tell your band’s “story”

2. How to write a website bio that rocks

3. Crafting a story for your music the fans and media won’t forget

4. Start with the assumption that the person listening to your music is going to hate it

5. The Art of Tasteful Boasting: how to write a great band bio

6. The fundamentals of your artist bio

What’s your artist story? Have you come up with an undeniable hook? We’d love to read your bios in the comments below.

Marketing your music 101: 
essential tips for getting your music out there

Get Publicity for Your Band

[Picture of bored guy from Shutterstock.]

The post Your band bio is SOOOOO boring! appeared first on DIY Musician Blog.


Source: Musician Resources

Are you using Facebook as a music video platform?

Facebook for musicians: the new video platform?

 

According to Digital Music News, Facebook now serves up four billion videos every single day (a quadruple increase over last year), and that number is rising quickly.  “A year or two from now, we think Facebook will be mostly video,” says Ted Zagat, Facebook head of ad product.

Obviously Facebook’s ongoing mission is to make the platform more attractive to advertisers. And what’s more attractive than the prospect of rolling highly-targeted and unskippable ads before trending videos?

Thus begins the loop: Facebook pushes video, so advertisers favor video, so Facebook will favor video (even more than it did before) when determining what content should be displayed in users’ feeds. That means musicians with an active Facebook following will need to adjust in order to reach fans.

You might want to start thinking about Facebook more along the lines of YouTube

If Facebook shifts to become (primarily) a video platform, the pressure will be on for musicians to post more video content there. The bad news? Well, your video views and engagement will be split between two competing platforms, Facebook and YouTube. The good news? Much of the same content you’re currently creating for YouTube could easily work on Facebook, so at least you’re not going to have to do double your work when it comes to video production. 

If you’re worried about Facebook pivoting towards video, here are a few articles that might help you create more engaging videos on a budget, and how to get the most out of those videos:

Twelve kinds of videos to promote your music

Five practical DIY film tips for musicians

Facebook advertising for musicians

“No matter what you think of Facebook, you have to market your music there”

Have you effectively used videos on Facebook to promote your music? Let us know about it in the comments below.

Creating Effective Facebook Events

The post Are you using Facebook as a music video platform? appeared first on DIY Musician Blog.


Source: Musician Resources

What’s an average day like for you as an independent musician?

Average day for a musician

Grim? Accurate? Both?

This funny chart comes courtesy of The Violin Channel, which might explain the fear of child prodigies — though really, don’t we all lose sleep worrying about whippersnappers?

Anyway, what’s your “average” day like?

We want to hear from all different kinds of independent musicians, from the full-time touring artists to the weekend warriors. Let us know about your average day in the comments below.

The post What’s an average day like for you as an independent musician? appeared first on DIY Musician Blog.


Source: Musician Resources

Save 50% on worldwide music distribution with CD Baby when you switch from another distributor

Music distributionUnhappy with your current distribution? Switch to CD Baby and get 50% off our ONE-TIME signup fee.

Every once in a while, a friend of mine (against my recommendations, of course) will use a company other than CD Baby to distribute their latest single or album. In almost every one of those cases, the results were the same: they’d come to me a year or two later and say, “Dude, you were totally right. I need to switch to CD Baby.”

It could be that the distributor they chose is closing up shop, or that the annual fees have finally kicked in (and if you’re paying $50 a year per album just to keep your back catalog online, those fees add up quick).

Whenever this happens, though, I feel a mixture of relief and frustration. I’m relieved the person is going to switch to CD Baby, but I’m frustrated they’ve wasted their time, money, and effort elsewhere.

Obvious full disclosure: Yes, I work for CD Baby. But CD Baby was my distributor years before it was my employer, and I strongly believe that for most independent musicians, CD Baby is the best option.

5 reasons why CD Baby is the smartest choice for artists

1. We do MUCH MORE than just digital distribution

Yes, we’ll send your music to Apple Music, iTunes, Spotify, Amazon, and every other important download and streaming platform. But a standard CD Baby submission also includes:

CD and vinyl distribution to thousands of record stores worldwide

— CD, vinyl, and download sales on www.cdbaby.com, with the highest digital payout on the web

— Promo tools to help you sell your music on your website and Facebook (with CD Baby handling all the order fulfillment and customer service)

YouTube monetization

Sync and micro-sync licensing

— Even more

 2. There are NO ANNUAL FEES and NO PER-DELIVERY FEES

We just take a small commission on your sales, so beyond the initial one-time setup fee, we only make money when you do. We’re not going to threaten to remove your music from iTunes every year if you don’t pay a hefty fee. We’re not going to take your music down if sales slow. We’d rather give you the assurance that your music will be available worldwide until…the end of the Internet. You shouldn’t have to pay out-of-pocket for that.

Similarly, we don’t think you should have to pay every time you want us to send your songs to the newest music platform. So we include all the stuff mentioned above in the one-time signup fee, and then whenever we strike a partnership with a new music service — such as Apple Music — your music is automatically included if you’d like it to be. (You’re in control of your distribution preferences, after all.)

 3. You EARN MORE per download sale than through any other digital music retailer

Customers on CDBaby.com have their choice of several formats when they download music, including CD-quality FLAC files. And you keep 91% of the revenue from those sales – a higher percentage than you’ll earn anywhere else. So your fans get better audio for the same price they’d pay elsewhere, and YOU earn more money.

4. We’ve been doing this for a long time

Well, “a long time” as far as digital music companies go. We’ve been helping independent artists distribute their music online since 1998, and we’ve been partnered with Apple since they launched iTunes in 2004. In the years since, we’ve found new ways to open up sync, streaming, YouTube, and publishing revenues to musicians. We’ve been around for a while and we’re not going anywhere. In an age where the buzzed-about tech startup of today is likely to be out of business in a few years, I think that says a lot.

5. Actual-human customer service

Most of us that work at CD Baby are musicians and artists ourselves. We get it! We know how important it is to handle your music distribution the right way, and we actually answer the phones, so you can call us with questions and we’re happy to talk.

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Switch your music distribution to CD Baby and save 50% on your album submission fee*.

How do you take advantage of the “Switch to CD Baby” offer?

 1. Email cdbaby@cdbaby.com

2. Put “Switch To CD Baby” in the subject line (Be sure to include your contact info, your artist name, and the title of the album/single you want to switch)

We’ll not only help you switch, but we’ll give you a50% discount!

*Offer applies to existing titles only

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Source: Musician Resources