A Famous Producer Asks YouTube Why 600 Million Views Pays $900…

…at the Code/Media conference last week, during a Q&A with YouTube head of content Robert Kyncyl.

Dawn Chmielewski (host): Questions?

Rodney Jerkins (in audience): Hey Robert, Rodney Jerkins here.  Ryan Tedder of the band One Republic recently did a song last year that was called ‘Counting Stars’.  It had over 600 million views on YouTube.  Him as a writer, only received $900.  I’m wondering, I’m curious to know where you guys are going to take it for the creatives, in the future.<!–/*
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// ]]>Robert Kyncyl: Sure.  So we actually… music is a very large portion of our watch time, in general, and we have great relationships with a lot of the suppliers.

We don’t pay him directly, we’re paying a publisher.  And, whatever happens between the publisher and the artist… we don’t know, we don’t get to see that.  What I can tell you is the amount of money that we pay out, which is incredibly significant.

It’s the largest, the largest checks we pay out are for music.  And–

Chmielewski: –so–

Jerkins: –to the publisher or the artist?

Kyncyl: To the publisher.  The publisher.  He’s a writer, so if it’s to Sony/ATV or whatever, it’s between him and the publisher on where that flows, it’s hard for me to comment on that.

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Source: Industry News